The Goose and the Golden Eggs

     This is a story not only of greed, but of production capability as related to greed. More specifically, sustainability. I will relate it to the sustainability of a business model. It MUST be good for the “guy on the bottom”. 

     When examining any opportunity, one must consider many things, not the least of which is just that, sustainability. Are you looking for a quick fix or a get rich quick scheme? Or are you looking to build a long term solid residual income?  A business to last a lifetime, and past your lifetime!

     While considering this, my mind goes to another of Aesop’s fables. A countryman going to the nest of his goose finds a shiny egg and thought it was a trick. He almost threw it away, but decided to keep it only to find out it was actually pure gold. He would sell the eggs and became rich. Then as he grew rich he became greedy and decided to kill the goose and open it up to get all the gold now. Well obviously, the dead goose could not produce any more eggs that put an end to his wealth. 

     As business builders, we are often tempted to do the same thing. We see opportunities constantly that offer great success and riches immediately. When I am presented with this, my question is “At whose expense?” Usually it’s the one who gets in last who foots the bill. These types of programs must by nature take advantage of somebody. It then becomes your job to take advantage of someone else to make up the money. Eventually there is “the guy at the bottom”, the one who is left with the hot potato. Over inflated claims, “must have” products, the next big idea; these are all just get rich quick schemes.

      In my experience, I have found that we need to have good business model that provides an excellent product for a fair price. This is good for all, especially the end user. This way we will continue to see success, year after year, for life, because it’s a good deal, not because we can make a quick buck with a lot of hype but because we can sleep well at night knowing that we walk with integrity. If we take care of the goose, we will continue to see the golden eggs come day after day. Then we will eventually have a lifetime of golden eggs! Some of them will hatch into more geese, which will produce more golden eggs. The “guy on the bottom” is our goose. Let’s make a great customer program for him or her. Then our business will grow and stay. Come with me to build a business to last a lifetime!

If this enticed you give me a call at 408.771.5219
or email me at iempowerteam@yahoo.com
or visit www.iempowerteam.com

It’s Coming in Next Month!

   I have seen so many people become frustrated with building their home based business. Most of the time it is due to the allusive dream everyone hypes up.  They expect that their ship will arrive at port next month, and all of a sudden they will be fabulously wealthy.  This generally does not happen, except for the occasional lottery winner, which causes many more problems. When we have this mindset, we are labeled a dreamer, or worse, a pain in the butt, and all our friends and family hide from us. 

     This mentality causes us to put most of our energy into ‘next month’ activities, a lottery mentality, while ignoring the important things for this month. The big problem is it will ALWAYS be next month. So we wind up never reaching the dream.

     You did not come into the world knowing how to walk or talk. And it would be really weird if all of a sudden one day we started running around the park and writing a thesis on the origin of the universe. It takes time, study, correction, growth, practice to eventually, step by step, learn to do these things. We build line upon line, precept upon precept. Why do we think that our business, our dream, would be any different?

     So here’s the deal… Step back, take a look at what is important THIS MONTH. Do you have enough cash coming in to pay this month’s bills? Are you spending quality spiritual time? Are you paying attention to your family? Are you relaxing? If not, DO IT! This will balance you to build your dream one baby step at a time. You can grow into strides as time goes on. Create income and quality time now. Get a job; even if it’s temporary, to make sure you meet your obligations. Schedule family and personal time. You will be glad you did. Success will be there when you arrive!

     Here’s a word picture for you. Imagine you have a stairway in front of you. Many of your aspirations are at the top of the staircase at the next floor. There are 12 steps leading up.  You can spend a year using all your energy trying to jump right to the top. Or you could spend a month at a time simply taking a small step up. Look at the end of the year. What’s better?

We have a system in place that allows you to grow at your own pace. There is no hype, no pressure and no false promises.

If this enticed you give me a call at 408.771.5219
or email me at iempowerteam@yahoo.com
or visit www.iempowerteam.com