The Goose and the Golden Eggs
This is a story not only of greed, but of production capability as related to greed. More specifically, sustainability. I will relate it to the sustainability of a business model. It MUST be good for the “guy on the bottom”.
When examining any opportunity, one must consider many things, not the least of which is just that, sustainability. Are you looking for a quick fix or a get rich quick scheme? Or are you looking to build a long term solid residual income? A business to last a lifetime, and past your lifetime!
While considering this, my mind goes to another of Aesop’s fables. A countryman going to the nest of his goose finds a shiny egg and thought it was a trick. He almost threw it away, but decided to keep it only to find out it was actually pure gold. He would sell the eggs and became rich. Then as he grew rich he became greedy and decided to kill the goose and open it up to get all the gold now. Well obviously, the dead goose could not produce any more eggs that put an end to his wealth.
As business builders, we are often tempted to do the same thing. We see opportunities constantly that offer great success and riches immediately. When I am presented with this, my question is “At whose expense?” Usually it’s the one who gets in last who foots the bill. These types of programs must by nature take advantage of somebody. It then becomes your job to take advantage of someone else to make up the money. Eventually there is “the guy at the bottom”, the one who is left with the hot potato. Over inflated claims, “must have” products, the next big idea; these are all just get rich quick schemes.
In my experience, I have found that we need to have good business model that provides an excellent product for a fair price. This is good for all, especially the end user. This way we will continue to see success, year after year, for life, because it’s a good deal, not because we can make a quick buck with a lot of hype but because we can sleep well at night knowing that we walk with integrity. If we take care of the goose, we will continue to see the golden eggs come day after day. Then we will eventually have a lifetime of golden eggs! Some of them will hatch into more geese, which will produce more golden eggs. The “guy on the bottom” is our goose. Let’s make a great customer program for him or her. Then our business will grow and stay. Come with me to build a business to last a lifetime!
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