One of the biggest issues with the MLM industry is the revolving door. People come in with a big dream or hope of a quick windfall only to realize that it takes work or that the boat they are in is sinking. Most MLMer’s try to lure others in with hype and promises of untold wealth next month. They also pitch the erroneous idea that they can build a huge empire on a small product or service line. The fact is this… the home based business industry should be designed for the little guy, the average hard working citizen. And the average person is NOT going to do the work necessary to build an empire. So we see a revolving door in the industry.
Another reason for the revolving door is the monster inside of it… the monster that must be fed. In order to feed it, the product price point must be padded. The entry fee must be inflated like a Ponzi scheme, or you need to buy and sell things you would not normally buy. Then they put you on an auto-ship of over $100 of these very same products. Even if they are good products, you don’t need that much of the same product every month. At times, you are even encouraged to front load, and then try to sell it all. This inevitability is to buy a bigger level, another scammish idea. They tell you about all the volume they are doing, but alas, it is front loading.
In most cases, the monster has an owner, and he wants his cut too. By this I mean that the MLM company is not the manufacturer, they have another company manufacture the product or resell another product or service. This other company obviously must mark things as well. Then you must feed the multiple levels of distribution. It all adds up pretty quickly. People walk in the revolving door, then run when they see the monster.
For the ones brave enough to take on that monster, there is a larger more sinister one lurking behind the next door. This one is subtle and promises great riches to draw you in. It tells you that if you feed it, it will bring you others to help feed it, and you. However, this one eats even more than the last one. Its name is ‘The System’. It comes in the form of training CD’s, seminars and a ‘back office’ that offers dreams of auto building your business. This is merely another industry within MLM designed to extract more money… Think about it.
The next revolving door is hype. Their product or service is going to revolutionize the world. They are often accompanied by over the top testimonials from either health or business gurus, or a celebrity or sport star. There are ALWAYS stories of fast riches, normally without proof, but always on the backs of the newbies. Innocent people lured in by the illusive dream put the front loaded products on a credit card and the upline makes a profit on that. Given enough time, people get burned, the stories get around, and eventually the business will collapse. The founders then move on to the next MLM, hyping how they created a huge downline in the last one and will do it again with this one. My question is this… Why aren’t you still with the last one if you were so good? My question to you is this… Do you want to lure people in to use their credit card so you can make a good profit? I don’t. I’d rather give them a good business or customer model that will offer excellent products, at a better price than others, and a guarantee they will NOT be burned. We offer long term customer loyalty based on necessities, quality, and price. Come join us!
If this enticed you give me a call at 408.771.5219
